IBM Way: Insights into the World's Most Successful Marketing Organization

IBM Way: Insights into the World's Most Successful Marketing Organization

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IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.

How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary… (more)

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Book Details  


Publisher: HarperCollins e-books (April 05, 2011)

Collection: HarperCollins e-books

Format: EPUB

Page count: 256 pages

File size: 1.9 MB

Protection: DRM

Language: English


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