The Content Pool: Leveraging Your Company's Largest Hidden Asset

The Content Pool: Leveraging Your Company's Largest Hidden Asset

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23.95 The Content Pool: Leveraging Your Company's Largest Hidden Asset https://covers.feedbooks.net/item/843039.jpg?t=1407482675 http://www.feedbooks.com/item/843039/the-content-pool-leveraging-your-company-s-largest-hidden-asset?utm_medium=uwishlist&utm_source=amazon

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging… (more)


Book Details  


Publisher: XML Press (February 15, 2012)

Format: EPUB

Page count: 246 pages

Protection: DRM

Language: English


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