The Cmo's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

The Cmo's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

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9.99 The Cmo's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World http://covers.feedbooks.net/item/845741.jpg?t=1497622763 http://www.feedbooks.com/item/845741/the-cmo-s-social-media-handbook-a-step-by-step-guide-for-leading-marketing-teams-in-the-social-media-world?utm_medium=uwishlist&utm_source=amazon

It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook, Peter Friedman distills 30 years of experience to offer a combined practical tool kit and social-media-theory crash course to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial… (more)


Book Details  


Publisher: LiveWorld (September 01, 2014)

Format: EPUB

Page count: 172 pages

Protection: DRM

Language: English


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