The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think

The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think

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An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take… (more)

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Book Details  


Publisher: Penguin (May 12, 2011)

Format: EPUB

Page count: 304 pages

File size: 597 KB

Protection: DRM

Language: English


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