Introduction To Marketing - Principles Of Wholesale And Retail Distribution

Introduction To Marketing - Principles Of Wholesale And Retail Distribution

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INTRODUCTION to MARKETING PRINCIPLES OF WHOLESALE AND RETAIL DISTRIBUTION by Paul D. Converse. Preface: THIS BOOK has a definite objective to combine a treat ment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one . can not properly understand retailing without some knowledge mar ket economics and wholesaling. Students will understand ptail store… (more)

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Book Details  


Publisher: Meisel Press (November 04, 2008)

Format: EPUB

Page count: 620 pages

File size: 5.6 MB

Protection: DRM

Language: English


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