PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

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This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.

 

Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.

 

PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out… (more)

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Book Details  


Publisher: FT Press (November 02, 2009)

Format: EPUB

File size: 416 KB

Protection: DRM

Language: English


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