Design Matters-A Lot: Don't Develop Products Without It!

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Get outside your airtight cocoon of assumptions, beliefs, and worldviews—and discover your best new opportunities!

MinuteClinic’s founders were bubble bursters, creative guerrillas who thrive on outsmarting complacent companies in industries that run on tired ideas. Bubble bursters come in all cultural shapes and financial… (more)

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Get outside your airtight cocoon of assumptions, beliefs, and worldviews—and discover your best new opportunities!

MinuteClinic’s founders were bubble bursters, creative guerrillas who thrive on outsmarting complacent companies in industries that run on tired ideas. Bubble bursters come in all cultural shapes and financial sizes, but share one indispensable trait: They see what others can’t, and act on it by applying solid practices everyone else agrees are irrelevant...

If you liked this Element, read more from Jim Champy, including Outsmart!: How to Do What Your Competitors Can't (ISBN: 9780132357777).

Available in print and digital formats.