Distribution: A Short Guide to Getting Your New Product or Invention to Customers

Distribution: A Short Guide to Getting Your New Product or Invention to Customers

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This is the eBook version of the printed book.

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

 

Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities.

 

“Build it, and they will come.” That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What… (more)

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Book Details  


Publisher: FT Press (February 01, 2010)

Format: EPUB

File size: 202 KB

Protection: DRM

Language: English


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