Profiting from the Clash of Ideas: Constructive Conflict Leads to Better Decisions and Results

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win!

How many times have you heard: “We all need to be on the same page”? That’s the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that “one… (more)

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win!

How many times have you heard: “We all need to be on the same page”? That’s the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that “one page” of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that.

If you liked this Element, read more from Larry Light and Joan Kiddon, including Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands (ISBN: 9780136043317).

Available in print and digital formats.