How to Generate Effective Press Releases for Social Networks

How to Generate Effective Press Releases for Social Networks

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Social media releases: what they are, what they aren’t, and how to make the most of them.

 

PR’s latest “new shiny object” is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski’s… (more)

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Book Details  


Publisher: FT Press (January 12, 2010)

Format: EPUB

File size: 247 KB

Protection: DRM

Language: English


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