How to Generate Effective Press Releases for Social Networks

How to Generate Effective Press Releases for Social Networks

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Social media releases: what they are, what they aren't, and how to make the most of them.

PR's latest "new shiny object" is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski's call for the death of press releases, it represents a new socially rooted format that complements traditional… (more)

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Book Details  


Publisher: FT Press (February 11, 2010)

Format: EPUB

File size: 247 KB

Protection: DRM

Language: English


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