Invention Isn't Everything: Consumer Design Rules

Invention Isn't Everything: Consumer Design Rules

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This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

 

The invention is often just 5% of what’s involved in making a product succeed....

 

I remember my first day at Polaroid in June 1967. I entered the secure area behind the frosted glass door with “Product Development” stenciled on it. Behind this door, some of the world’s great consumer products… (more)


Book Details  


Publisher: FT Press (January 12, 2010)

Format: EPUB

File size: 318 KB

Protection: DRM

Language: English


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