Invention Isn't Everything: Consumer Design Rules

Invention Isn't Everything: Consumer Design Rules

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The invention is often just 5% of what's involved in making a product succeed....

I remember my first day at Polaroid in June 1967. I entered the secure area behind the frosted glass door with "Product Development" stenciled on it. Behind this door, some of the world's great consumer products were being invented and engineered.… (more)

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Book Details  


Publisher: FT Press (February 11, 2010)

Format: EPUB

File size: 318 KB

Protection: DRM

Language: English


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