The Role of Marketing in Launching New Products

The Role of Marketing in Launching New Products

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This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats.

 

Maximize your new product’s chances of success by optimizing the role of marketing throughout the entire product development process.

 

The role of marketing is to help products succeed through a variety of activities: influencing product design, positioning the product and company, conducting market… (more)

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Book Details  


Publisher: FT Press (October 16, 2009)

Format: EPUB

File size: 368 KB

Protection: DRM

Language: English


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