Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products

Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products

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This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

 

Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real customers!

 

Procter & Gamble is in the business of turning out consumer products by the barrelful. But the company has another, very different… (more)


Book Details  


Publisher: FT Press (October 12, 2009)

Format: EPUB

File size: 412 KB

Protection: DRM

Language: English


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