Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut

Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut

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This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

 

Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!

 

There is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the… (more)


Book Details  


Publisher: FT Press (November 02, 2009)

Format: EPUB

File size: 390 KB

Protection: DRM

Language: English


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