Your Brand Is Not Your LOGO: It Is an Experience That Lives in Your Customer's Gut

Your Brand Is Not Your LOGO: It Is an Experience That Lives in Your Customer's Gut

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Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!

There is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one… (more)

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Book Details  


Publisher: FT Press (February 11, 2010)

Format: EPUB

File size: 390 KB

Protection: DRM

Language: English


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