Corporate Reputation and the News Media

Corporate Reputation and the News Media

by CRAIG CARROLL (Editor)

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This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news

Non-Fiction Business & economics Industries Media & Communications Industries

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Book Details  

Publisher: Routledge (July 29, 2010)

Format: EPUB

File size: 2.3 MB

Protection: DRM

Language: English

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