The Creative Process Illustrated: How Advertising's Big Ideas Are Born

The Creative Process Illustrated: How Advertising's Big Ideas Are Born

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FINALLY, ANSWERS TO THE QUESTION: HOW ARE BIG IDEAS BORN? Foreword by Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation

Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.

Take an intimate look into the creative processes of some of the top minds in the advertising industry.… (more)

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Book Details  


Publisher: How (August 05, 2010)

Format: EPUB

Page count: 176 pages

File size: 22.4 MB

Protection: DRM

Language: English


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