Capturing New Markets: How Smart Companies Create Opportunities Others Don't

Capturing New Markets: How Smart Companies Create Opportunities Others Don't

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ARE YOU READY FOR THE FUTURE?

New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive?

In Capturing New Markets, world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating… (more)

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Book Details  


Publisher: McGraw-Hill (March 24, 2011)

Format: EPUB

Page count: 272 pages

File size: 3.1 MB

Protection: DRM

Language: English


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