Playing to Wiin: Nintendo and the Video Game Industrys Greatest Comeback

Playing to Wiin: Nintendo and the Video Game Industrys Greatest Comeback

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How Nintendo reclaimed its spot at the top of one of the world's most competitive industries

Nintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each other for market share, Nintendo looked dead and buried. Then, true to its secretive, low-profile approach, Nintendo roared back into the market with its revolutionary Wii console and portable Nintendo DS system. Taking… (more)

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Book Details  


Publisher: Wiley (February 15, 2011)

Format: EPUB

Page count: 256 pages

File size: 1.2 MB

Protection: DRM

Language: English


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