Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

for $ 19.99

19.99 Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models http://covers.feedbooks.net/item/93794.jpg?t=1358546484 http://www.feedbooks.com/item/93794/brand-new-solving-the-innovation-paradox-how-great-brands-invent-and-launch-new-products-services-and-business-models?utm_medium=uwishlist&utm_source=amazon

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new.

Research shows people like new products and services.… (more)

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Book Details  


Publisher: Wiley (March 23, 2011)

Format: EPUB

File size: 2.3 MB

Protection: DRM

Language: English


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