Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships

Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships

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In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

  • Based on hundreds of case studies about… (more)

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Book Details  


Publisher: Wiley (February 14, 2011)

Format: EPUB

Page count: 256 pages

File size: 842 KB

Protection: DRM

Language: English


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