How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

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Reach new and diverse customer groups and expand your market share

The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.

Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how… (more)

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Book Details  


Publisher: Wiley (February 11, 2011)

Format: EPUB

Page count: 224 pages

File size: 5.2 MB

Protection: DRM

Language: English


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