Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

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Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.

Everywhere explains how to put your digital strategy at the center… (more)

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Book Details  


Publisher: Wiley (February 23, 2011)

Format: EPUB

Page count: 256 pages

File size: 1013 KB

Protection: DRM

Language: English


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