If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity

If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity

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Know if you'll hit your targets before pulling the trigger on any marketing plan

More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach… (more)

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Book Details  


Publisher: Wiley (March 09, 2010)

Format: EPUB

Page count: 256 pages

File size: 286 KB

Protection: DRM

Language: English


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