Unmarketing: Stop Marketing. Start Engaging.

Unmarketing: Stop Marketing. Start Engaging.

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From one of the leading experts in viral and social marketing-market your business effectively to today's customers

For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out… (more)

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Book Details  

Publisher: Wiley (August 13, 2010)

Format: EPUB

Page count: 240 pages

File size: 484 KB

Protection: DRM

Language: English

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