Marketing Research Kit for Dummies

Marketing Research Kit for Dummies

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The tools you need to identify, obtain, record, and analyze data

Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.

Whether you're an entrepreneur, a small business owner,… (more)

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Book Details  


Publisher: For Dummies (March 05, 2010)

Format: EPUB

Page count: 384 pages

File size: 4.2 MB

Protection: DRM

Language: English


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