Summary : Moments Of Truth - Jan Carlzon

Summary : Moments Of Truth - Jan Carlzon

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Complete summary of Jan Carlzon’s book: “Moments of Truth: New Strategies for Today’s Customer-Driven Economy”.

This summary of the ideas from Jan Carlzon’s book “Moments of Truth” shows how the best way of delivering consistently high-quality moments of truth lies in building a customer-driven company. The author explains the six essential characteristics of this type of company and how all of these elements can be brought together to achieve significant… (more)