Summary: It's Not What You Sell, It's What You Stand For

Summary: It's Not What You Sell, It's What You Stand For

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The must-read summary of Roy Spence and Haley Rushing's book: "It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose".

This complete summary of the ideas from Roy Spence and Haley Rushing's book "It's Not What You Sell, It's What You Stand For" shows that high-performing companies are not always the ones with the best strategy or innovation. Often, they are the ones that have a purpose beyond making money, one that… (more)