Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business

Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business

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The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff… (more)


Book Details  


Publisher: Vintage (January 16, 2007)

Format: EPUB

File size: 335 KB

Protection: DRM

Language: English


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