What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

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15.99 What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped http://covers.feedbooks.net/item/99732.jpg?t=1398833731 http://www.feedbooks.com/item/99732/what-were-they-thinking?utm_medium=uwishlist&utm_source=amazon

Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.  There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.  Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.

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Book Details  


Publisher: Crown Business (April 27, 2011)

Format: EPUB

Page count: 256 pages

File size: 3.5 MB

Protection: DRM

Language: English


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