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The New Realities

by Peter Drucker

The 'new realities' of the title refer to the state of government, society and the economy in the USA, Japan, Western Europe, Russia and the Third World. With characteristic authority and clarity of style, Drucker...


Managing Quality

by Des Bell, George Wilson & Philip Mcbride

Managing Quality will help you understand the role of TQM within your organization and how you can best implement it. The authors show you: *how to understand quality management systems, tools and techniques...


Managerial Finance

by Alan Parkinson

Managerial Finance provides a clear and readable explanation of the most important topics managers should understand about business finance. These include resource management, investment and decision making,...


Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business

by Gerald A. Michaelson & Steven Michaelson

In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun...


Using a Positive Lens to Explore Social Change and Organizations: Building a Theoretical and Research Foundation

by Karen Golden-Biddle & Jane E. Dutton

How can application of a positive lens to understanding social change and organizations enrich and elaborate theory and practice? This is the core question that inspired this book. It is a question that brought...


CIM Coursebook Marketing for Stakeholders

by Michelle Gledhill

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Eco-Advantage in the Hospitality Industry

by Joseph Chen, Philip Sloan & Willy Legrand

A clear understanding of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty is essential for every manager...


Business Strategy

by George Stonehouse & Bill Houston

'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and...


CIM Coursebook 05/06 Marketing Planning

by Karen Beamish

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 06/07 Marketing Communications

by Chris Fill & Graham Hughes

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


CIM Coursebook Marketing Fundamentals 07/08

by Frank Withey & Geoff Lancaster

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


CIM Revision Cards Marketing Planning

by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


Connected Marketing

by Justin Kirby & Paul Marsden

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected...


Core Management for HR Students and Practitioners

by Peter Winfield, Ray Bishop & Keith Porter

This is the second edition of the successful text published in 2000.The text continues to include self- assessment exercises, exam question, further reading and research and uses short case studies and articles...


Corporate Performance Management

by David Wade & Ron Recardo

Business experts, business economists, and organizational psychologists agree that a specific business strategy must be chosen for a corporation to excel. Beyond the strategy, companies must have a performance...


Culinary Creation

by James Morgan

The book seeks not to present a detailed history and discussion, but instead is intended to provide the student with an appreciation of the idea that all cuisines of the world have something unique to offer...


Emotion and Reason in Consumer Behavior

by Arjun Chaudhuri

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals...


Evaluating Information Systems

by Zahir Irani & Peter Love

The adoption of Information Technology (IT) and Information Systems (IS) represents significant financial investments, with alternative perspectives to the evaluation domain coming from both the public and private...


Events Feasibility and Development

by William O'Toole

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending...


Giving Briefings and Making Presentations in the Workplace

by Institut Institute of Leadership & Mana

Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in...