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But Wait ... There's More!

by Remy Stern

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the...


Australia - The Immigrant's Guide to Retail - Volume I

by Hymie Zawatzky

Retail is a real challenge in Australia. With migration to Australia, the opening of retail businesses by these new arrivals has been one of the driving factors in the growth of Australian retail sector This...


Street Smart Franchising

by Joe Mathews

This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the...


Retailing in Emerging Markets: A policy and strategy perspective

by Malobi Mukherjee, Richard Cuthbertson & Elizabeth Howard

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took...


Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

by Daniel J. Flint, Chris Hoyt & Nancy Swift

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far...


China's New Retail Economy: A Geographic Perspective

by Shuguang Wang

Retail is the essential link between production and consumption. The dynamics of a nation's economy cannot be fully understood without a good understanding of its retail sector. This book is written to achieve...


Toughen Up: What I've Learned About Surviving Tough Times

by Michael Hill

Lessons from New Zealand's top entrepreneur on surviving tough times. Michael Hill believes it's possible to succeed in a downturn - in fact, it is the perfect situation in which to perfect a business.International...


Affluenza: How Overconsumption Is Killing Us-and How to Fight Back

by John de Graaf, David Wann & Thomas H. Naylor

NEW EDITION, REVISED AND UPDATED

affluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more.

We tried to warn you! The 2008...


How to Open & Operate a Financially Successful Retail Business

by Janet Engle

The dream of starting a retail business can easily become a reality. Retail businesses are one of the fastest growing segments of the economy. This new book will teach you all you need to know about getting...


Neuromarketing in Action: How to Talk and Sell to the Brain

by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou & Michel Badoc

Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in Action is the first...


Neuro-Sell: How Neuroscience can Power Your Sales Success

by Simon Hazeldine

Anyone involved in sales faces huge challenges these days, from fierce global competition, pressure on margins, difficulties of getting time with prospective buyers and the power of internet-savvy buyers. To...


Global Strategies in Retailing: Asian and European Experiences

by John Dawson & Masao Mukoyama

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international...


Retail Superstars: Inside the 25 Best Independent Stores in America

by George Whalin

How small, one-of-a-kind businesses can break through among giants

Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods...


Bargain Fever: How to Shop in a Discounted World

by Mark Ellwood

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries...


The Curve: How Smart Companies Find High-Value Customers

by Nicholas Lovell

It’s the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free?

There are millions of potential customers in the world. Most of...


Learn Popular Retail Strategies (Collection)

by Richard Hammond, Rick DeHerder & Dick Blatt

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. ...


Know Your Shoppers (Collection)

by Herb Sorensen & Richard Hammond

In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their...


Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

by Stan Rapp

Attract New Customers and Exceed Revenue Goals with iDirect Marketing!

"A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this...


Historical Dictionary of the Fashion Industry

by Francesca Sterlacci & Joanne Arbuckle

The Historical Dictionary of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a list of acronyms and abbreviations, a chronology, an introductory essay,...


Strategies for Success in Retail (Collection)

by Jagmohan Raju, Z. John Zhang & Herb;DeHerder, Rick;Blatt, Dic Sorensen

3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits

 

Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance...