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The Art of Always Being Right: The 38 Subtle Ways of Persuation

by A.C. Grayling & Arthur Schopenhauer

Beware who you give this book to.' Financial Times 'I recommend that you keep this delightful essay at your side.' Observer 'Dryly witty essay' Alain de Botton, Sunday Telegraph We all sit through meetings with...


Don't You Know Who I Am?

by Piers Morgan

'They say you can always remember where you where when pivotal moments happen, such as losing your virginity or Elvis dying. Let me add another to the list: the moment I sang a duet to the the "Macarena" with...


Speaking, Writing and Presenting In SOCKOS

by Allan Bonner

Speaking is the #1 fear among North American adults. Twenty percent of all business communication is designed to clear up the confusion that the last piece of business communication created.

Allan is passionate...


Corporate Reputation and the News Media

by CRAIG CARROLL

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship...


The First Year of the Rest of Your Life

by Frances LaBarre & Ruella Frank

The movement repertoire that develops in the first year of life is a language in itself and conveys desires, intentions, and emotions. This early life in motion serves as the roots of ongoing nonverbal interaction...


When In Doubt Be Nice: Lessons From A Lifetime In Business

by Peter Mead

Peter Mead's spectacular career in advertising began when he joined the despatch department of a large agency straight from school at the age of 16. He fell in love with the business and his ambition and drive...


No News is Bad News: Radio, Television and the Public

by Michael Bromley

This volume of collected essays provides a wide-ranging survey of the state of radio and television, especially the idea of public service broadcasting, and of news, current affairs and documentary programming...


The New Arab Media: Technology, Image and Perception: Technology, Image and Perception

by Mahjoob Zweiri

"The New Arab Media: Technology, Image and Perception" provides a valuable introduction and analysis of some of the most important issues surrounding the new media revolution in the Middle East, in particular...


Summary of Disinformation: 22 Media Myths That Undermine the War on Terror - Richard Miniter

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Richard Miniter in his book “Disinformation: 22 Media Myths that Undermine the War on Terror”. This summary offers a concise...


Summary of Outfoxed: Rupert Murdoch's War on Journalism - Alexandra Kitty

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Alexandra Kitty in her book “Outfoxed: Rupert Murdoch’s War on Journalism”. This summary offers a concise overview of the...


Summary of Wikileaks: Inside Julian Assange's War on Secrecy - David Leigh and Luke Harding

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by David Leigh and Luke Harding in their book “Wikileaks, Inside Julian Assange’s War on Secrecy”. This summary offers a concise...


Summary of The Master Switch: The Rise and Fall of Information Empires - Tim Wu

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Tim Wu in his book “The Master Switch, The Rise and Fall of Information Empires”. This summary offers a concise overview of...


The Publishing Business: From P-Books to E-Books

by Kelvin Smith

The Publishing Business is a modern guide to the publishing process. It explores how publishing is adapting to the digital culture, describes current roles and practices, and provides much food for thought on...


Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by Timothy de Waal Malefyt & Robert J. Morais

This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the...


Trade Policy in Asia: Higher Education and Media Services

by Christopher Findlay, Hildegunn Kyvik Nordas & Gloria Pasadilla

Education and media services have much in common. Both provide services that embody local cultures, in which there is extensive public sector participation and significant domestic regulation. At the same time,...


The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition: A Complete Guide to Advertising Medi

by Helen Katz

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating...


Pathways to Public Relations: Histories of Practice and Profession

by Burton St. John III, Margot Opdycke Lamme & Jacquie L'Etang

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence...


The Music and Recording Business

by Geoffrey P Hull, Geoffrey Hull & Thomas Hutchison

The Music Business and Recording Industry is a comprehensive music business textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book...


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Hullawrerr China!: The Best of Francie & Josie

by Rikki Fulton & Stan Mars

Francie & Josie began their incredible career at the Alhambra Theatre in Glasgow in 1958. Originally brought to life by Stanley Baxter, it was to be the partnership of Rikki Fulton and Jack Milroy that brought...