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How do you turn website visitors into customers?
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious...
As a software engineer, you recognize at some point that there's much more to your career than dealing with code. Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael...
"Clear, correct, and deep, this is a welcome addition to discussions of law and computing for anyone -- even lawyers!" -- Lawrence Lessig, Professor of Law at Stanford Law School and founder of the Stanford...
The brain is a fearsomely complex information-processing environment--one that often eludes our ability to understand it. At any given time, the brain is collecting, filtering, and analyzing information and,...
"Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small ecommerce companies around the world) are likely to pluck multiple...
In a world where web services can make real-time data accessible to anyone, how can the government leverage this openness to improve its operations and increase citizen participation and awareness? Through a...
Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop...
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community...
Are you a solo web designer or part of a small team itching to build interesting projects with Drupal? This hands-on book provides the tools and techniques to get you going. Award-winning designer Dani Nordin...
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows...
Social networking has made one thing clear: websites and applications need to provide users with experiences tailored to their preferences. This in-depth guide shows you how to build rich social frameworks,...
Wil Wheaton--blogger, geek, and Star Trek: The Next Generation's Wesley Crusher--gives us five short-but-true tales of life in the so-called Space Age in Dancing Barefoot. With a true geek's unflinching honesty,...
Facebook's spreading about as far and fast as the Web itself: 500 million members and counting. But there's a world of fun packed into the site that most folks miss. With this bestselling guide, learn how to...
Despite all of the UI toolkits available today, it's still not easy to design good application interfaces. This bestselling book is one of the few reliable sources to help you navigate through the maze of design...
This extensively researched history traces the lives of black families of the Yarmouth area of Nova Scotia who, still enslaved at the time, arrived with the influx of black loyalists and landed in Shelburne...
Al Queda's war on America did not start on September 11, 2001. Just ask the Diplomatic Security Service.
It was on February 6, 1993, that the United States was first attacked on its own soil by foreign terrorists....
The Southwestern United States has become a battleground for those who promote new land development and those who wish to preserve the land’s beauty and heritage. Drawing together contemporary urban land-use...
As the world moves into the next millennium, the United States finds itself at the forefront of this new age, policing not only its own shores but the rest of the world as well. And spearheading this overwatch...
Star Peace (originally published in 1986) is a novel by Ben Bova, the author of more than a hundred works of science fact and fiction.
At the publisher's request, this title is being sold without Digital Rights...
Out of the Sun is a novel by Ben Bova, one of the field's leading writers of "hard science fiction."
At the publisher's request, this title is being sold without Digital Rights Management software (DRM) applied....
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