Alison Theaker

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The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice

by Alison Theaker & Heather Yaxley

This introduction to the critical practice of public relations offers clear guidance on successful techniques and practices within a professional context that reflects the reality of contemporary careers in...


The Public Relations Handbook

by Alison Theaker

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores...