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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
You're the brand. Learn how to use social media to promote your brand...
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher
Engage! thoroughly examines the social media landscape and how to...
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
Social media releases: what they are, what they aren't, and how to make...
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
Discover the new public relations for the Web 2.0 era--and what it means...
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
Powerful new "VNR 2.0" techniques that cut through clutter and deliver...
Rethink your business model to incorporate the power of "user" experiences
What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative...
It's a new era of business and consumerism—and you play a role in defining it
Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As...
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