Mark Tungate

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Adland: A Global History of Advertising

by Mark Tungate

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments...


Fashion Brands: Branding Style from Armani to Zara

by Mark Tungate

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention...


Luxury World: The Past, Present and Future of Luxury Brands

by Mark Tungate

Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they retain...


Branded Beauty: How Marketing Changed the Way We Look

by Mark Tungate

Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.