Marty Neumeier

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The 46 Rules of Genius: An Innovator's Guide to Creativity

by Marty Neumeier

Not since Strunk and White’s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that...


The Designful Company: How to build a culture of nonstop innovation

by Marty Neumeier

Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author, traditional managers have...


Metaskills: Five Talents for the Robotic Age

by Marty Neumeier

In a sweeping vision for the future of work, Neumeier shows that the massive problems of the 21st century are largely the consequence of a paradigm shift—a shuddering gear-change from the familiar Industrial...


The Brand Gap, Revised Edition

by Marty Neumeier

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking...


The Brand Flip: Why customers now run companies and how to profit from it

by Marty Neumeier

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning,...


ZAG: The #1 Strategy of High-Performance Brands

by Marty Neumeier

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into...