Tony Babinski

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Conversational Capital: How to Create Stuff People Love to Talk About

by Bertrand Cesvet & Tony Babinski

This is the eBook version of the printed book.

“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping...


Exclusive Product Offering: Creating Something Just for You

by Bertrand Cesvet, Tony Babinski & Eric Alper

This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508) by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats....


What's It Take to Make a Product Iconic?

by Bertrand Cesvet, Tony Babinski & Eric Alper

This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats....