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Enterprise Planning and Development

by David Butler

Enterprise Planning and Development outlines the options and risks involved in setting up a business. It shows how to avoid this failure by focusing on the planning stage and building on this framework as the...

Enterprise: Entrepreneurship and Innovation

by Robin Lowe & Sue Marriott

Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation....

Entrepreneurs

by John Thompson & Bill Bolton

This new edition completely up-dates the text and takes account of recent work. New material replaces existing information so that individuals such as Michelle Mone (taking on giants) and Ken Morrison, and the...

Environment and Children

by Christopher Day

How does the built environment affect children - their health, their behaviour, education and development? To support them, what do we need to consider and what do we need to do? Can our surroundings foster...

Essential Law for Marketers

by Ardi Kolah

'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial...

Estimating and Tendering for Construction Work

by Martin Brook

Estimators need to understand the consequences of entering into a contract, often defined by complex conditions and documents, as well as to appreciate the technical requirements of the project. Estimating and...

Events Design and Experience

by Graham Berridge

For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual...

Faber & Kell's Heating & Air-conditioning of Buildings

by Doug Oughton & Steve Hodkinson

For 70 years, Faber & Kell's has been the definitive reference text in its field. The book provides understanding of the principles of heating and air-conditioning of buildings in a concise manner. Practical,...

Faber & Kell's Heating and Air Conditioning of Buildings

by Doug Oughton & Steve Hodkinson

"Faber and Kell" has for over fifty years been accepted as the most practical and comprehensive book on heating and air conditioning design and is regarded as the standard reference book for both students and...

The Conjurer's Bird: A Novel

by Martin Davies

The Conjurer’s Bird is a beautiful story in the spirit of Possession that is as exciting as The Club Dumas, inspired by one of the great puzzles of natural history: that of the Mysterious Bird of Ulieta. Seen...

Fragments of the World: Uses of Museum Collections

by Suzanne Keene

During the past decade a number of individual museums have found imaginative ways of using their collections and of making them accessible. However, museum collections as a whole are enormous in size and quantity...

From Knowledge to Intelligence

by Helen Rothberg & G. Scott Scott Erickson

In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors,...

Fundamentals of Advertising

by John Wilmshurst & Adrian Mackay

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated...

Global Business

by Robert H. H. Scarlett & J.D., Ph.D., Lawrence E. D. D. Koslow

In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the...

Go To Market Strategy

by Lawrence Friedman

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire...

Handbook of New Product Development Management

by Christoph Loch & Stylianos Kavadias

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour.

All of the contributorsin the Handbook of New Product Developmentare...

Higher National Engineering

by Mike Tooley & Lloyd Dingle

Higher National Engineering 2nd Edition is a new edition of this extremely successful course book, covering the compulsory core units of the 2003 BTEC Higher National Engineering schemes. Full coverage is given...

Hispanic Marketing

by Felipe Korzenny & Betty Ann Ann Korzenny

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is...

Hospitality Retail Management

by Conrad Lashley

'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations.

Customers rely on a particular chain of hotels, restaurants or pubs...

Hotel Convention Sales, Services and Operations

by Pat Golden-Romero

This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a...