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Summary : The Fall Of Advertising And The Rise Of Pr - Al Ries and Laura Ries

by BusinessNews Publishing

This work offers a summary of the book “THE FALL OF ADVERTISING AND THE RISE OF PR” by AL RIES and LAURA RIES.

None of the recent big business successes have spent much money on advertising. Instead, companies...


Summary : The Game-Changer - A.G. Lafley and Ram Charan

by BusinessNews Publishing

This work offers a summary of the book “THE GAME-CHANGER: How You Can Drive Revenue and Profit Growth with Innovation” by A.G. LAFLEY and RAM CHARAN.

Every good business owner understands that innovation...


Summary : The Halo Effect - Phil Rosenzweig

by BusinessNews Publishing

This work offers a summary the book “THE HALO EFFECT… and the Eight Other Business Delusions That Deceive Managers” by Phil Rosenzweig.

Phil Rosenzweig is a professor at the International Institute for...


Summary : The Icarus Deception - Seth Godin

by BusinessNews Publishing

This work offers a summary of the book: “The Icarus Deception: How High Will You Fly?” by Seth Godin.

Summary of the ideas in Seth Godin’s book: “The Icarus Deception” explains that when you settle...


Summary : The Innovation Killer - Cynthia Rabe

by BusinessNews Publishing

This work offers a summary of the book “THE INNOVATION KILLER: How What We Know Limits What We Can Imagine – And What Smart Companies Are Doing About It” by Cynthia Rabe.

Cynthia Rabe, founder and President...


Summary : The Innovator’s Solution - Clayton Christensen & Michael Raynor

by BusinessNews Publishing

This work offers a summary of the book “THE INNOVATOR’S SOLUTION: Creating and Sustaining Successful Growth” by Clayton Christensen and Michael Raynor.

Clayton Christensen is professor of business administration...


Summary : The Knowing-Doing Gap - Jeffrey Pfeffer & Robert Sutton

by BusinessNews Publishing

This work offers a summary of the book “THE KNOWING-DOING GAP: How Smart Companies Turn Knowledge Into Action” by Jeffrey Pfeffer and Robert Sutton.

Jeffrey Pfeffer is Professor of Organizational Behavior...


Summary : The Mckinsey Mind - Ethan Rasiel & Paul Friga

by BusinessNews Publishing

This work offers a summary of the book “THE McKINSEY MIND: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World’s Top Strategic Consulting Firm” by Ethan Rasiel...


Summary : The Neglected Firm - Jorge Vasconcellos E Sa

by BusinessNews Publishing

This work offers a summary of the book “THE NEGLECTED FIRM: Every Manager Must Manage Two Firms: The Present One and the Future One” by Jorge Vasconcellos e Sa.

In The Neglected Firm, Jorge Vasconcellos e...


Summary : The New Rules Of Marketing & Pr - David Meerman Scott

by BusinessNews Publishing

This work offers a summary of the book “THE NEW RULES OF MARKETING AND PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly” by David M. Scott.

David M....


Summary : The Only Negotiating Guide You’ll Ever Need - Peter Stark & Jane Flaherty

by BusinessNews Publishing

This work offers a summary of the book “THE ONLY NEGOTIATING GUIDE YOU’LL EVER NEED: 101 Ways to Win Every Time in Any Situation” by Peter Stark and Jane Flaherty.

Peter Stark is the founder and president...


Summary : The Personal Mba - Josh Kaufman

by BusinessNews Publishing

This work offers a summary of the book “THE PERSONAL MBA: A World-Class Business Education in a Single Volume” by Josh Kaufman.

In The Personal MBA, Josh Kaufman argues that, instead of spending $150,000...


Summary : The Power Of Why - C. Richard Weylman

by BusinessNews Publishing

This work offers a summary of the book: “The Power of Why: Breaking Out in a Competitive Marketplace” by C. Richard Weylman.

Summary of the ideas in C. Richard Weylman’s book: “The Power of Why” explains...


Summary : The Secret Code Of Success - Noah St. John

by BusinessNews Publishing

This work offers a summary of the book “THE SECRET CODE OF SUCCESS: 7 Hidden Steps to More Wealth and Happiness” by Noah St. Jonathan.

Noah St. Jonathan is founder and CEO of SuccessClinic.com, a training...


Summary : The Six-Figure Second Income - David Lindahl & Jonathan Rozek

by BusinessNews Publishing

This works offers a summary of the book “THE SIX-FIGURE SECOND INCOME: How to Start and Grow a Successful Online Business without Quitting Your Day Job” by David Lindahl and Jonathan Rozek.

In The Six-Figure...


Summary : The Solution-Centric Organization - Keith Eades and Robert Kear

by BusinessNews Publishing

This work offers a summary of the book “THE SOLUTION-CENTRIC ORGANIZATION: Transform your Revenue Engine to Market and Sell High Value Solutions” by Keith Eades and Robert Kear.

Keith Eades and Robert Kear...


Summary : The Southwest Airlines Way - Jody Gittell

by BusinessNews Publishing

This work offers a summary of the book “THE SOUTHWEST AIRLINES WAY: Using the Power of Relationships to Achieve High Performance” by Jody Gittell.

Jody Gittell is a faculty member of the MIT Global Airline...


Summary : The Sticking Point Solution - Jay Abraham

by BusinessNews Publishing

This work offers a summary of the book “THE STICKING POINT SOLUTION: 9 Ways to Move Your Business From Stagnation to Stunning Growth In Tough Economic Times” by Jay Abraham.

Jay Abraham is widely described...


Summary : The Strategy Machine - Larry Downes

by BusinessNews Publishing

This work offers a summary of the book “THE STRATEGY MACHINE: Building Your Business One Idea At A Time” by Larry Downes.

Larry Downes is a business consultant, educator and speaker. He currently serves on...


Summary : The Strategy Paradox - Michael Raynor

by BusinessNews Publishing

This work offers a summary in English of the book “THE STRATEGY PARADOX: Why Committing to Success Leads to Failure (and What to Do About It)” by Michael Raynor.

Michael Raynor is a consultant with Deloitte...