Jossey-Bass

Three Threats to Brand Relevance: Strategies That Work

by David A. Aaker

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker...

Winning Words for Raising Money

by Laura Fredricks

Many people hesitate to ask for money because they are searching for the perfect words to use.

From Laura Fredricks (the author of bestselling book The ASK) comes Winning Words for Raising Money, a new resource...

Credibility: How Leaders Gain and Lose It, Why People Demand It

by James M. Kouzes & Barry Z. Posner

The first true revision of the classic book from the bestselling author of The Leadership Challenge

As the world falls deeper into economic downturns and warfare, the question of credibility (how leaders gain...