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It Only Takes One: How to Create the Right Idea--and Then Make It Happen

by John Emmerling

“A lively and informative account of the creative process and how it works by someone who obviously knows.” —George Plimpton, editor of The Paris Review

“Finally, a GPS for finding your great ideas.”...


LinkedIn for Personal Branding

by Sandra Long

Your online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before...


The 5 Secret Cue Cards to answer objections successfully

by Tania Bianchi

These cue cards are part of the series: "THE SECRET CUE CARDS" on how to instantly improve your communication for outstanding results and success in life. Always want to have a ready answer? These professional...


The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

by Shama Hyder & Chris Brogan

Freshly Updated Edition of the Ultimate Primer and How-To Guide for Social Media Marketing

Five years ago, the first edition of The Zen of Social Media Marketing became a global bestseller. Three years after...


Asian Security Handbook: Terrorism and the New Security Environment

by William M. Carpenter, David G. Wiencek & James R. Lilley

This thoroughly revised and updated edition of Asian Security Handbook focuses on the new challenges to security in the Asia-Pacific region presented by international terrorism. It reviews old security realities...


How to Write a Marketing Plan

by John Westwood

Is a step-by-step guide to researching and writing a marketing plan and uses the development of a plan for a fictitious company to help explain the process.


The Strategy and Tactics of Pricing: New International Edition

by Tom Nagle, John Hogan & Joseph Zale

For undergraduate introduction to Market Pricing courses.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how...


The New Rules of Sales and Service

by David Meerman Scott

The essential roadmap for the new realities of selling when buyers are in charge

Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in...


Think Simple: How Smart Leaders Defeat Complexity

by Ken Segall

Simplicity is arguably the most potent weapon in business—attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks.

 

Ken...


Research Frontiers on the International Marketing Strategies of Chinese Brands

by Zuohao Hu, Xi Chen & Zhilin Yang

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g....


The Influence of Values on Consumer Behaviour: The value compass

by Erik Kostelijk

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations...


Tactical SEO: The Theory and Practice of Search Marketing

by Lee Wilson

Rather than focusing on the latest techniques, Tactical SEO provides a deeper analysis of SEO's underpinning concepts and its real value for businesses.


Creative Marketing Tools for Coaches: Use Your Natural Gifts to Attract Your Ideal Clients

by Sharon Good

Professional coaches are often great at what they do, but hate or fear marketing their practice to connect with clients. Creative Marketing Tools for Coaches helps coaches (and other self-employed professionals)...


Drive More Business: A Five Step Guide to Digital Marketing for Auto Dealers

by Beth Powell

Where is the first place anyone looking to buy a car goes? No, not a car dealership. The internet. In fact, over 90% of all Australian car buyers use the internet to fall in love with their next car. "Most buyers...


Summary of #AskGaryVee: by Gary Vaynerchuk | Includes Analysis

by Instaread Summaries

Summary of #AskGaryVee by Gary Vaynerchuk | Includes Analysis

 

Preview:

#AskGaryVee is entrepreneur and social media expert Gary Vaynerchuk’s guide to leadership and media. Structured in the form...


Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age

by Shama Hyder

Searching for clarity amidst the chaos of digital marketing—plus better ROI?

Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new...


Summary of The Art of the Deal: by Donald Trump | Summary & Analysis

by Instaread Summaries

The Art of the Deal by Donald Trump | Key Takeaways & Analysis

Preview:

The Art of the Deal by Donald Trump offers business advice and strategy through the lens of Trump’s business deals and development...


The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

by Chahid Fourali

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short...


Guerrilla Marketing for Financial Advisors: Transforming Financial Professionals through Practice Management

by Jay Conrad Levinson & Grant W. Hicks

Based on the best selling " Guerrilla Marketing Series" with over 21 million copies sold worldwide, in 62 languages, this completely updated 2nd edition takes the financial industry to a whole new level.


Summary of #AskGaryVee: by Gary Vaynerchuk | Includes Analysis

by Instaread Summaries

Summary of #AskGaryVee by Gary Vaynerchuk | Includes Analysis

 

Preview:

#AskGaryVee is entrepreneur and social media expert Gary Vaynerchuk’s guide to leadership and media. Structured in the form...