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Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

For more than two decades, Winning at New Products has served as the bible...

Marketing Strategy 2.0: Experiential, Direct, Digital, & Social Media Marketing That Works

by Marion Baillat

MARKETING STRATEGY 2.0 PROVIDES NEW WAYS THE MOST SUCCESSFUL COMPANIES ON THE PLANET HAVE CUSTOMERS LINING UP. It will inspire you with unique ideas and help you create your own competitive marketing strategy....

Youtube Celebrity

by Patty Feed

In this ebook you will learn how to master Youtube and become a successful businessman thanks to it

Email List Secrets

by Patty Feed

If you run a business, a website or a blog and you want to increase your audience as well as increasing engagement, then the single most effective way to do that is with email marketing.

If you listen to pretty...

Fashion Collections: Product Development and Merchandising

by Nicola Misani & Paola Varacca Capello

The book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies' characteristics and business models. The collection development...

Customer Relationship Management

by 50MINUTES.Com

Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.

Customer relationship management is a valuable tool...

How to Carry Out Market Research

by 50MINUTES.Com

Ready to take your business to the next level? Find out everything you need to know about effective market research with this practical guide.

If you are considering setting up your own business, then market...

Expert to Influencer

by Jane E Anderson

Can’t seem to grow your consulting, speaking or coaching practice? Trying to find new clients but can’t access new leads in a noisy market?


Congratulations! You have had your practice...

Artificial Intelligence for Marketing: Practical Applications

by Jim Sterne

A straightforward, non-technical guide to the next major marketing tool

Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals....

Simple JV Success

by Brian O'Graal

Inside this guide:

  • What are joint ventures and how can you benefit from it?
  • The types of joint ventures you can do for a win/win
  • How joint venture partnerships will speed up your success with projects
  • How to...


by Tash Corbin

The dream of starting your own online business can be alluring - choose your own hours, have a life as well as a business, and make more money than you ever have before. But for far too many women, it seems...

Perennial Seller: The Art of Making and Marketing Work that Lasts

by Ryan Holiday

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as...

The Ultimatum of Pleasure

by Arsen Dallakyan & Karlen Dallakyan

This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into...

The New Rules of Marketing and PR

by David Meerman Scott

The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight,...

Business to Business Marketing Management: A Global Perspective

by Alan Zimmerman & Jim Blythe

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist...

Live Video Revolution: How to Get Massive Customer Engagement and Skyrocket Sales with Live Video

by Joel Comm

The Live Video Revolution shows businesses and brands how they can leave their competition in the dust armed with the latest technology, which is easy to use and costs virtually nothing.

Personal Branding - Market Yourself!

by 50MINUTES.Com

Ready to take your career to the next level? Find out everything you need to know about personal branding with this practical guide.

Personal branding is a relatively new concept but it can be adopted and applied...

40 Hadith Reflections on Marketing and Business

by Nurhafihz Noor

Many books have been written on the sayings and actions of the Prophet. Called hadith, past scholars have often compiled these in collections of 40 for its blessings, easy remembrance and application.Inspired...

Essentials of Marketing Management

by Geoffrey Lancaster & Lester Massingham

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world,...

The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

by Andrew Essex

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.

The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription...