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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

by Shama Hyder & Chris Brogan

Freshly Updated Edition of the Ultimate Primer and How-To Guide for Social Media Marketing

Five years ago, the first edition of The Zen of Social Media Marketing became a global bestseller. Three years after...


Represent Yourself in Court: How to Prepare & Try a Winning Case

by Paul Bergman & Sara J. Berman

If you're going to trial without an attorney, this is the essential guide for making the most of your day in court. Represent Yourself in Court breaks the trial process down into easy-to-understand steps, so...


Contracts: The Essential Business Desk Reference

by Richard Stim

Sign any contract with confidence armed with the plain-English information and explanations in this first desk reference of contract term. Written specifically with non-lawyers in mind, it provides information...


Bums on Seats: How To Promote, Prepare and Profit from Webinars, Seminars and Retreats

by Natasa Denman & Francesca Moi

  • Are you sick of working one on one and want to leverage you time via events?
  • Is your biggest fear around running events ‘Will anyone show up?’
  • Are you ready to step up and reach a wider audience that needs...


Forging Grit: A Story of Leadership Perseverance

by Mike Thompson & Stephen Caldwell

Forging Grit is a fictional story that brings to life the science-backed theory that grit matters, and that any leader can develop it. Set in Nepal, it recounts the experiences of a business leader who encounters...


HOW TO SEARCH FOR NEW EMPLOYEES

by Vladimir John

The success or failure of every company depends primarily on the quality of employees and the cooperation of the entire team. Learn everything about company staffing, recruiting new employees, developing their...


The Business of Baking: The book that inspires, motivates and educates bakers and decorators to achieve sweet business success.

by Michelle Z Green

Have Your Cake and Sell It Too!

Yes, you can make a living out of owning a cake business – but it takes more than quality ingredients, amazing piping skills and having a whole lot of friends who order from...


Just Sign Here: How to Sell Your Knowledge, Experience and Advice to People Who Don't Know They Need It

by Rob Cuesta & Koenigs Mike

Selling professional services is not like selling products. Products can be seen. They can be felt. They are tangible. You can give them to a potential buyer and let them get used to owning them. Heck, they...


Your Limited Liability Company: An Operating Manual

by Anthony Mancuso

Many small businesses are now becoming LLCs, meaning that people who aren't used to dealing with entity rules need the step-by-step guidance provided in this book to help them follow legal requirements when...


Corporate Records Handbook, The: Meetings, Minutes & Resolutions

by Anthony Mancuso

Meeting minutes are the paper trail of your corporation's legal life, so it's essential to know when and how to prepare these minutes. Keeping proper meeting and corporate records will help your business stay...


Summary of The Hard Thing About Hard Things: by Ben Horowitz | Includes Analysis

by Instaread Summaries

Summary of The Hard Thing About Hard Things by Ben Horowitz | Includes Analysis

 

Preview:

Ben Horowitz is the author and narrative of this bestselling book. Ben describes being the grandchild of Communist...


The Power of Setbacks: How to Turn Your Mess Into Your Success at Any Age

by Karen Stemmle & Dennis Stemmle

A complete guide to turning your mess into your success at any age.


Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age

by Shama Hyder

Searching for clarity amidst the chaos of digital marketing—plus better ROI?

Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new...


Entrepreneurs in Every Generation: How Successful Family Businesses Develop Their Next Leaders

by Allan Cohen & Pramodita Sharma

Discover What Makes Family Businesses Beat the Odds and Thrive over Generations

Families are complicated; family businesses even more so. Like other companies, family-run enterprises must develop leadership and...


The Performance of Small Firms: Profits, Jobs and Failures

by David J. Storey, Kevin Keasey & Robert Watson

This study, originally published in 1987, addresses the question of small firm performance. Drawing on an extensive database containing financial, employment and ownership data for several thousand small firms,...


Small Firms and Industrial Districts in Italy

by Edward Goodman, Julia Bamford & Peter Saynor

Originally published in 1989, this book was the first comprehensive and analytical account of the Italian small firm economy to appear in English. Dealing principally with the area of central and north-east...


Summary of The Lean Startup: by Eric Ries | Includes Analysis

by Instaread Summaries

Summary of The Lean Startup by Eric Ries | Includes Analysis

 

Preview:

The Lean Startup offers a set of tools and methodologies for entrepreneurs both in startups and established corporations to...


Employment, the Small Firm and the Labour Market

by John Atkinson & David J. Storey

This volume provides a rigorous examination of key issues relating to employment in small businesses. These include an anlysis of the true extent of job crreation provided by small firms, the rleative quality...


New Firms and Regional Development in Europe

by David Keeble & Egbert Wever

When originally published in 1986, this book was one of the first to deal solely with the urban and regional incidence and development implications of new firm formation in particular EU countries. It reviews...


Barriers to Growth in Small Firms

by John Barber, Stan Metcalfe & Mike Porteous

This book, originally published in 1989, studies both the growth and the barriers to growth of small firms. It examines market and industrial structures, also the role of investment institutions and their handling...