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Aesop's Keys to Profitable Marketing

by Betsy Kruger

AESOP'S KEYS TO PROFITABLE MARKETING "Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits," testifies Ken Bernhardt, Taylor E. Little Regents Professor of Marketing...


Loving the Earth

by Carlo Petrini

An extraordinary collage of conversations between Carlo Petrini, founder of Slow Food, and a gallery of influential personages to mark the tenth anniversary of Terra Madre, the global network of food communities...


Business Strategy for Water Challenges: From risk to opportunity

by Stuart Orr & Guy Pegram

This concise guide for professionals offers strategic steps for developing a corporate water stewardship strategy.


Berkshire Beyond Buffett: The Enduring Value of Values

by Lawrence A. Cunningham

Berkshire Hathaway, the $300 billion conglomerate that Warren Buffett built, is among the world’s largest and most famous corporations. Yet, for all its power and celebrity, few people understand Berkshire,...


The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

by Joel Beckerman & Tyler Gray

A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences.


QuickBooks 2015: The Missing Manual: The Official Intuit Guide to QuickBooks 2015

by Bonnie Biafore

How can you make your bookkeeping workflow smoother and faster? Simple. With this Missing Manual, you’re in control: you get step-by-step instructions on how and when to use specific features, along with basic...


How to Succeed with Continuous Improvement: A Primer for Becoming the Best in the World

by Joakim Ahlstrom

The all-you-need-to-know primer on continuous improvement--offering best practices presented in a comprehensive, detailed case study illustrating what works and what doesn't

How to Succeed with Continuous Improvement...


Out of Gas: The End of the Age of Oil

by David Goodstein

Science tells us that an oil crisis is inevitable. Why and when? And what will our future look like without our favorite fuel? Our rate of oil discovery has reached its peak and will never be exceeded; rather,...


Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

by Martin Oberhofer, Eberhard Hechler & Ivan Milman

Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data

 

Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM...


The Colder War: How the Global Energy Trade Slipped from America's Grasp

by Marin Katusa

How the massive power shift in Russia threatens the political dominance of the United States

There is a new cold war underway, driven by a massive geopolitical power shift to Russia that went almost unnoticed...


Wounded Leaders: How Their Damaged Past Affects Your Future

by Allan Bonner

Why are we in a leadership crisis? Up to 85% of mergers and acquisitions destroy value, executives are in jail, economies are shaky and politics isn't providing answers.

This new book provides answers. Based...


Speaking, Writing and Presenting In SOCKOS

by Allan Bonner

Speaking is the #1 fear among North American adults. Twenty percent of all business communication is designed to clear up the confusion that the last piece of business communication created.

Allan is passionate...


Everyone's a Critic: Winning Customers in a Review-Driven World

by Bill Tancer

The Yelps and TripAdvisors of this world are here to stay. How can a business owner fight back?

Eighty percent of consumers now consult online reviews before making a purchase. These days a disgruntled but ignorant...


You Only Have to Be Right Once: The Unprecedented Rise of the Instant Tech Billionaires

by Randall Lane

The ultimate insider look at the newest titans of tech-and what you can learn from their success

In 2007, twenty-one-year old David Karp launched Tumblr, a simple micro-blogging platform, on a whim. By 2012,...


The Terror of the Machine: Technology, Work, Gender, and Ecology on the U.S.-Mexico Border

by Devon G. Peña

Born of thirteen years of field research, this interdisciplinary work explores the complex intersections of technology, class, gender, and ecology in the transnational milieu of Mexico's maquiladoras, foreign-owned...


The Global Expatriate's Guide to Investing: From Millionaire Teacher to Millionaire Expat

by Andrew Hallam & Scott Burns

Exploit your offshore status to build a robust investment portfolio

Most of the world's 200 million expats float in stormy seas. Few can contribute to their home country social programs. They're often forced...


Winners Dream: A Journey from Corner Store to Corner Office

by Bill McDermott & Joanne Gordon

A leadership and career manifesto told through the narrative of one of today’s most inspiring, admired, and successful global leaders.

In Winners Dream, Bill McDermott—the CEO of the world’s largest business...


Ask It: The Question That Will Revolutionize How You Make Decisions

by Andy Stanley

You’ll Never Make a Decision the Same Way Again

 

Should I take this job? Buy this house? Marry this person?  We ask questions every day about the choices we face. But are we asking the most important question...


What It Takes: Speak Up, Step Up, Move Up

by Amy Henry & Donald Trump

Amy Henry, a formidable businesswoman and the last woman standing on NBC's hit reality show The Apprentice, shares her experiences, tips, and in-your-face advice for moving up in today's workplace. Yes, men...


Millennial Money

by Patrick O'Shaughnessy

Fact: the Millennial Generation will not be able to rely on pensions and social security in retirement. Instead, they will have to save and invest in the global stock market to meet their goals. When it comes...