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Lean Customer Development: Building Products Your Customers Will Buy

by Cindy Alvarez

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and...


Hard Times: The Divisive Toll of the Economic Slump

by Tom Clark & Anthony Heath

2008 was a watershed year for global finance. The banking system was eventually pulled back from the brink, but the world was saddled with the worst slump since the 1930s Depression, and millions were left unemployed....


Salon Marketing: This is What The Gurus Do Not Want You To Know

by Kim Howells

Salon Marketing can make your Salon A lot of Revenue. If you start thinking 'out of the box'. The Salon Marketing Ideas in this book have made our Salon Thousands of Dollars over the years. The Salon Gurus would...


Scenario Based Strategy: Navigate the Future

by Paul de Ruijter

If you are dissatisfied with an approach to strategy based on simple backward looking analysis, management controls and problems solving after the fact, but would like to make a positive contribution to thinking...


Welcome to GoodCo: Using the Tools of Business to Create Public Good

by Tom Levitt

Welcome to GoodCo follows Tom Levitt's critically acclaimed Partners for Good which postulated that elements within the private sector now understood the social obligations of the corporate citizen and were...


The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities

by Kevin Williams & Michael Mascioni

Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration...


The New Natural Resource: Knowledge Development, Society and Economics

by Hans Christian Garmann Johnsen

This is a book about the role of knowledge in social and economic development. There is a need to address the process of developing knowledge as a social process and The New Natural Resource starts with the...


Patient Safety: Perspectives on Evidence, Information and Knowledge Transfer

by Lorri Zipperer

Patient Safety: Perspectives on Evidence, Information and Knowledge Transfer provides background on the patient safety movement, systems safety, human error and other key philosophies that support change and...


Towards Organizational Fitness: A Guide to Diagnosis and Treatment

by Gerry Randell & John Toplis

Just like people, organizations may become both physically and behaviourally sick; physically sick when plant and equipment breaks down or the money runs out; behaviourally sick when the resources are badly...


The Extraordinary Experiences - Exceptional Bible of Customer Service

by Extraordinary Innovations Ltd

Consider that one of the simplest and most powerful techniques to leave your competition behind is excellent customer service. Without customers you have no sales, no profit, and no business. Don't forget, that...


The Extraordinary Experiences - Exceptional Bible of Customer Service

by Extraordinary Innovations Ltd

Consider that one of the simplest and most powerful techniques to leave your competition behind is excellent customer service. Without customers you have no sales, no profit, and no business. Don't forget, that...


China 88: The Real China and How to Deal with It

by Andrew Delios, Zhijian Wu & Phillip Day

China 88 serves as a quick, handy guide for newcomers to China -- with a particular focus on travel and business culture. It helps to unravel the complexity of China by providing a historical context to the...


Chase One Rabbit: Strategic Marketing for Business Success: 63 Tips, Techniques and Tales for Creative Entrepreneurs

by David Parrish

Marketing in a minute on your mobile... Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational...


The Banker and the Bear

by Henry Kitchell Webster

A story of competing interests, personal achievement and ambition unfolding in one of the busy stock exchanges. The banker and a wealthy speculator, both had to overcome many obstacles on their way to success...


Pleasure Boating on the Thames: A History of Salter Bros 1858-2010

by Simon Wenham

During the Victorian period the river Thames underwent a dramatic transformation from a great commercial highway into a vast pleasure-stream. This book traces these changes through the history of the firm that...


Knock 'em Dead Social Networking: For Job Search and Professional Success

by Martin Yate

Network your way to success!

New York Times bestselling author Martin Yate has helped millions of job seekers land the job they want. Now, he shows you how to use his proven social networking strategies to build...


The Art of Business Revitalization: Management Wisdom from Jack Welch, Carlos Ghosn, and Bill Gates

by Ryuho Okawa

In The Art of Business Revitalization: Management Wisdom from Jack Welch, Carlos Ghosn, and Bill Gates, Master Ryuho Okawa conducts spiritual interviews with three of the greatest executives of our time. General...


The Marwaris

by Thomas A Timberg & Gurcharan Das

In the nineteenth century, a tiny community from the deserts of Rajasthan spread out to every corner of India. The Marwaris controlled much of the country’s inland trade by the time of the First World War....


Real Railway Tales: From Taking the Marks to Double Derailment!

by Geoff Body & W E Parker

Running a railway is a complex business that constantly throws up situations, dramas and misadventures, both major and minor, for those involved in it. Geoff Body and Bill Parker have collated a rich selection...


Big Data Analytics Beyond Hadoop: Real-Time Applications with Storm, Spark, and More Hadoop Alternatives

by Vijay Srinivas Agneeswaran

Master alternative Big Data technologies that can do what Hadoop can't: real-time analytics and iterative machine learning.

 

When most technical professionals think of Big Data analytics today, they think...