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Your Customer Rules!: Delivering the Me2B Experiences That Todays Customers Demand

by Bill Price & David Jaffe

What you need to know about your customers

Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase...


The Moral Case for Fossil Fuels

by Alex Epstein

Could everything we know about fossil fuels be wrong?

For decades, environmentalists have told us that using fossil fuels is a self-destructive addiction that will destroy our planet. Yet at the same time, by...


Succession: Mastering the Make-or-Break Process of Leadership Transition

by Noel M. Tichy

An insider's look at how a successful leadership pipeline can make or break a company

Starting out at GE, where he headed up the company's leadership institute and revamped the leadership pipeline under Jack...


The Blind Decades: Employment and Growth in France, 1974-2014

by Philippe Askenazy

France is often described as one of the last Western economies unable to reform itself in the face of globalization. Yet its economy has not fallen by the wayside and has even resisted the great recession that...


Twitter is Not a Strategy

by Tom Doctoroff

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don’t embrace...


The New Censorship: Inside the Global Battle for Media Freedom

by Joel Simon

Journalists are being imprisoned and killed in record numbers. Online surveillance is annihilating privacy, and the Internet can be brought under government control at any time. Joel Simon, the executive director...


Uncertainty, Expectations, and Financial Instability: Reviving Allais's Lost Theory of Psychological Time

by Eric Barthalon

Eric Barthalon applies the neglected theory of psychological time and memory decay of Nobel Prize–winning economist Maurice Allais (1911–2010) to model investors’ psychology in the present context of recurrent...


Economic Growth and Sustainability: Systems Thinking for a Complex World

by Karen L. Higgins

How to sustain our world for future generations has perplexed us for centuries. We have reached a crossroads: we may choose the rocky path of responsibility or continue on the paved road of excess that promises...


The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade. New Preface and Epilogue with U

by Pietra Rivoli

The keys to global business success, as taught by a T-shirt's journey

The Travels of a T-Shirt in the Global Economy is a critically-acclaimed narrative that illuminates the globalization debates and reveals...


The Scorecard Solution: Measure What Matters and Drive Sustainable Growth

by Dan E. King

In today's competitive environment, organizations need to overachieve. But that level of success requires a clear and objective view of the business. The Scorecard Solution introduces a data-centric tool-the...


Financial Crisis, Contagion, and Containment: From Asia to Argentina

by Padma Desai

This book provides a sweeping, up-to-date, and boldly critical account of the financial crises that rocked East Asia and other parts of the world beginning with the collapse of the Thai baht in 1997. Retracing...


Selling Our Death Masks: Cash-For-Gold in the Age of Austerity

by Yesenia Barragan

Are we pawning our golden immortality for a fistful of cash?


Institutional Adjustment: A Challenge to a Changing Economy

by Carey C. Thompson

This collection of essays presents a stimulating and challenging examination of the nature of institutional adjustment, its history and its future, its problems and its purposes. The focus is on the pioneer...


Marginal Workers, Marginal Jobs: The Underutilization of American Workers

by Teresa A. Sullivan

Unemployment levels have received a great deal of attention and discussion in recent years. However, another labor category-underemployment-has virtually been ignored. Underutilized or underemployed workers...


The Industrialization of São Paulo, 1800-1945

by Warren Dean

São Paulo is one of the few places in the underdeveloped world where an advanced industrial system has grown out of a tropical raw-material-exporting economy. By 1960 there were 830,000 industrial workers in...


The Naming of the Shrew

by John Wright

Latin names – frequently unpronounceable, all too often wrong and always a tiny puzzle to unravel – have been annoying the layman since they first became formalised as scientific terms in the eighteenth...


The Heineken Story: The remarkably refreshing tale of the beer that conquered the world

by Barbara Smit

Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed...


Strategic Connections: The New Face of Networking in a Collaborative World

by Anne Baber & Lynne Waymon

As companies become increasingly collaborative, networking has become an essential professional skill. Strategic Connections provides practical advice for building better, more productive business relationships,...


Sales Success (The Brian Tracy Success Library)

by Brian TRACY

The difference between top sales professionals and their less successful peers is that they perform just a little bit better in certain critical areas. In this compact and convenient guide, sales trainer extraordinaire...


Global Content Strategy

by Val Swisher

When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations,...