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The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers

by Adam Berke, Gregory Fulton & Lauren Vaccarello

How to reach the 98 percent of people who leave your website without converting sales

The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave...


The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles

by Tom Spitale & Mary Abbazia

A practical guide for inexperienced marketers who have to develop a marketing strategy

With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to...


The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving

by Jeff Brooks

Why commercial-style branding doesn't work for nonprofits—and what does

Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles...


Learning with Big Data: The Future of Education

by Viktor Mayer-Schönberger & Kenneth Cukier

The authors of Big Data reveal how new technologies are shaping the future of education.


Money: The Unauthorized Biography

by Felix Martin

From ancient currency to Adam Smith, from the gold standard to shadow banking and the Great Recession: a sweeping historical epic that traces the development and evolution of one of humankind’s greatest inventions....


Thanks for the Feedback: The Science and Art of Receiving Feedback Well

by Sheila Heen & Douglas Stone

The bestselling authors of the classic Difficult Conversations teach us how to turn evaluations, advice, criticisms, and coaching into productive listening and learning

We swim in an ocean of feedback. Bosses,...


The Bright Continent: Breaking Rules and Making Change in Modern Africa

by Dayo Olopade

An exciting new voice offers a fresh portrait of Africans thriving in the face of adversity, showing the way forward for development on the continent and beyond.


How to Write & Give a Speech

by Joan Detz

With more than 65,000 copies sold in two editions and recommended by Forbes and U.S. News & World Report, this newly updated how to guide offers sound advice on every aspect of researching, writing, and delivering...


A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

by Warren Berger

To get the right answer--in business, in life--you have to ask the right question. Innovation expert Warren Berger shows it's both an art and a science.


The Economist Guide to Investment Strategy (3rd Ed): How to Understand Markets, Risk, Rewards, and Behaviour

by The Economist & Peter Stanyer

The global financial crisis that erupted in 2008 exposed the flaws in many investment strategies. This book explores the controversies that surround the management of wealth, and provides guidance on how to...


Portugal: Eleventh Review Under the Extended Arrangement, and Request for Extension of the Arrangement and Waivers of Applicabil

by International Monetary Fund. Euro Dept.

In recent years, the IMF has released a growing number of reports and other documents covering economic and financial developments and trends in member countries. Each report, prepared by a staff team after...


Economic Planning and Social Justice in Developing Countries

by Ozay Mehmet

First published in 1978, this book was written at a time when belief was high in Western-guided economic development of the emerging countries. The success of Marshall Plan in war-torn Europe generated a US-led...


Jeremy Bentham's Economic Writings: Volume Two

by Werner Stark

This volume contains all the writings that are grouped around Bentham's boldest idea - the proposal of a 'circulating currency': a government sponsored currency which would be both a kind of savings certificate...


Lifestyle Market Segmentation

by Art Weinstein & Dennis J. Cahill

The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyle segmentation for marketing strategies

Lifestyle Market Segmentation gives author and marketing expert Dennis...


Trade and Transition: Trade Promotion in Transitional Economies

by Alasdair Macbean

Export promotion covers various fiscal, commercial and exchange rate measures that governments can take to ensure some neutrality when comparing domestic and export markets. These essays discuss export promotion...


Adam Smith's Science of Morals

by Tom Campbell

This critical exposition of Adam Smith's Theory of Moral Sentiments, first published in 1971, gives an appreciation of Smith's conception of scientific method as applied to the study of social phenomena. The...


A Lean Journey: A Journey Into the World of Lean and Business Improvement

by Mark Roberts

Inspired by many years of practical and theoretical understanding of Business Improvement and Lean Implementation, A Lean Journey is an impetus for change. Inside this book are the first steps of your own Lean...


Official Demand for U.S. Debt: Implications for U.S. Real Interest Rates

by Iryna Kaminska & Gabriele Zinna

By constructing and estimating a structural arbitrage-free model of demand pressures on US real rates, we find that recent purchases of US government debt securities by the Fed and foreign officials have significantly...


Latent Variable Modeling Using R: A Step-By-Step Guide

by A. Alexander Beaujean

This step-by-step guide is written for R and latent variable model (LVM) novices. Utilizing a path model approach and focusing on the lavaan package, this book is designed to help readers quickly understand...


Organizational Change for Corporate Sustainability

by Suzanne Benn, Dexter Dunphy & Andrew Griffiths

Since this classic book was first published in 2003, sustainability has increasingly become mainstream business for leading corporations, whilst the topic itself has also been a hotly debated political issue...