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Unselling: The New Customer Experience

by Scott Stratten & Alison Kramer

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support,...


Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

by Pam Didner

Engage Customers Around the World with Cross-Regional Content Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search...


The CMO's Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World

by Peter Friedman

It's a terrific time to be a senior marketing leader-if you're prepared to leverage social effectively, and with time, utilize its power to transform marketing for your brand. In The CMO's Social Media Handbook,...


On Purpose: The Path to Extraordinary Business Transformation

by Jesper Lowgren

What would your business be like? If you removed the Lens of Profit and replaced it with the Lens of Purpose? What would you be like? If the Lens of Purpose gave you power to leave the ordinary for the extraordinary?...


Innovative Institutions, Public Policies and Private Strategies for Agro-Enterprise Development

by Ralph D Christy, Carlos A da Silva & Nomathemba Mhlanga

In an effort to promote agro-enterprises and agro-industries as viable forms of inclusive development, the Food and Agriculture Organization of the United Nations (FAO) and The Cornell International Institute...


New Education Experiment in China (Works by Zhu Yongxin on Education Series)

by Zhu Yongxin

The founder of the New-Style Education Experiment of China provides Western readers with a rare inside look at the Chinese education system The New-Style Education of China details the character and soul of...


My View on Reading (Works by Zhu Yongxin on Education Series)

by Zhu Yongxin

One of China's top education scholars, Zhu Yongxin provides never-before-tried methods for promoting literacy throughout China

As China steps up to power in a modern world, creating a literate population is...


Brainscripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

by Drew Eric Whitman

The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how...


Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How

by Marc J. Schniederjans, Dara G. Schniederjans & Christopher M. Starkey

Learn everything you need to know to start using business analytics and integrating it throughout your organization.

Business Analytics Principles, Concepts, and Applications with SAS brings together a complete,...


Customer's New Voice: Extreme Relevancy and Experience Through Volunteered Customer Information

by John S. McKean

Find out how to reap the benefits of motivating and engaging the new, direct customer voice

The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into...


Modularity in design

by Anna Cabigiosu

This book addresses the organizational and performance implications that modularity has through a review of the managerial and engineering literature. The first chapter introduces the definitions and measures...


The Industrial Revolution

by Pat Hudson

This is an introduction to the Industrial Revolution which offers an

integrated account of the economic and social aspects of change during

the period.


Performing Information Governance: A Step-By-Step Guide to Making Information Governance Work

by Anthony David Giordano

Make Information Governance Work : Best Practices, Step-by-Step Tasks, and Detailed Deliverables

 

Most enterprises recognize the crucial importance of effective information governance. However, few are...


Good Risks: Discovering the Secrets to Orix's 50 Years of Success

by David W. Russell

Get inside Japan's invisible behemoth to see the future of global business

Good Risks is a fascinating insight into ORIX, a global giant whose business empire straddles the world, but which has managed to remain...


Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas

by John Pollack

A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes

From the meatpacking plants that inspired Henry Ford's...


Forging Capitalism: Rogues, Swindlers, Frauds, and the Rise of Modern Finance

by Ian Klaus

Vice is endemic to Western capitalism, according to this fascinating, wildly entertaining, often startling history of modern finance. Ian Klaus’s Forging Capitalism demonstrates how international financial...


Adapt or Die: 5 Ways the Financial Industry Is Evolving and How Advisors Must Adapt to Survive

by Robert Sofia

"Enter This Office At Your Own Risk!" Should this sign be hanging over the door to your office?It's never been harder to be an advisor. Fail to follow the latest SEC, FINRA, or Department of Labor guidelines...


Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age

by Gal S Borenstein

Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite...


100 Years of Oil

by Calgary Herald

This book celebrates the 100th anniversary of the discovery of oil in Alberta; a discovery that changed the fortunes of the province and of Canada forever.


Why Motivating People Doesn't Work . . . and What Does: The New Science of Leading, Energizing, and Engaging

by Susan Fowler

Top leadership researcher, consultant, and coach Susan Fowler says stop trying to motivate people! It’s frustrating for everyone involved and it just doesn’t work. You can’t motivate people—they are...