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Covert Persuasion: Psychological Tactics and Tricks to Win the Game

by Kevin Hogan & James Speakman

Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."

-Brian Tracy, speaker and author of Create Your Own Future...


Protecting Your Practice

by Katherine Vessenes & International Association for Financial

This is the benchmark book for building client relationships, growing a practice, and avoiding litigation--written in association with the world's leading organization for financial services professionals. Audience:...


Power Friending: Demystifying Social Media to Grow Your Business

by Amber Mac

"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader...


More Money Than God: Hedge Funds and the Making of a New Elite

by Sebastian Mallaby

"Splendid...the definitive history of the hedge fund, a compelling narrative full of larger-than-life characters and dramatic tales." -- The Washington Post

Wealthy, powerful, and potentially dangerous, hedge...


Handbook For Writing Proposals, Second Edition

by L. Sue Baugh & Robert J. Hamper

Proven techniques and invaluable advice for writing winning business proposals-revised and updated!

What makes a winning business proposal? It highlights your skills and services, meets your client's needs,...


Asserting Yourself at Work: eBook Edition

by Constance ZIMMERMAN & Richard A. LUECKE

Techniques for managing others while maintaining mutual respect. Asserting Yourself at Work provides business professionals with the communication tools and psychological foundation they need to perform more...


Cognitive Surplus: How Technology Makes Consumers into Collaborators

by Clay Shirky

The author of the breakout hit Here Comes Everybody reveals how new technology is changing us for the better.

In his bestselling Here Comes Everybody, Internet guru Clay Shirky provided readers with a much-needed...


Leadership Agility: Five Levels of Mastery for Anticipating and Initiating Change

by William B. Joiner & Stephen A. Josephs

Leadership Agility is the master competency needed for sustained success in today’s complex, fast-paced business environment. Richly illustrated with stories based on original research and decades of work...


Fooling Some of the People All of the Time, A Long Short (and Now Complete) Story, Updated with New Epilogue: A Long Short Story

by David Einhorn & Joel Greenblatt

A revealing look at Wall Street, the financial media, and financial regulators by David Einhorn, the President of Greenlight Capital

Could 2008's credit crisis have been minimized or even avoided? In 2002, David...


Everything I Know about Marketing I Learned From Google

by Aaron Goldman

Want Market Share? Google It!

"Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution...


Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

by Michael Tasner

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing...


Pricing on Purpose: Creating and Capturing Value

by Ronald J. Baker

Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a...


True North: Discover Your Authentic Leadership

by Bill George & David Gergen

True North shows how anyone who follows their internal compass can become an authentic leader. This leadership tour de force is based on research and first-person interviews with 125 of today’s top leaders—with...


The Simple Dollar: How One Man Wiped Out His Debts and Achieved the Life of His Dreams

by Trent Hamm

Struggling with debt?

Frustrated about work?

Just not satisfied with life?

 

The Simple Dollar can change your life.

Trent Hamm found himself drowning in consumer debt, working in a job he couldn’t stand…...


Making a Living Without a Job, revised edition: Winning Ways for Creating Work That You Love

by Barbara Winter

For all of the millions of Americans who are out of work, soon to be out of work, or wishing to be freed from unrewarding work—here is the must-have book that will show you how you can make a living by working...


Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

by Joe Vitale

Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then...


The Facebook Effect: The Inside Story of the Company That Is Connecting the World

by David Kirkpatrick

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life...


Broke, USA: From Pawnshops to Poverty, Inc.-How the Working Poor Became Big Business

by Gary Rivlin

For most people, the Great Crash of 2008 has meant troubling times. Not so for those in the flourishing poverty industry, for whom the economic woes spell an opportunity to expand and grow. These mercenary entrepreneurs...


The New Rules of Money

by Ric Edelman

Are You Playing By the New Rules?

Forget what you know about personal finance. The old rules no longer apply. Ric Edelman's 88 strategies, tailor-made for today's economy, will show you how to achieve financial...


The King of Madison Avenue

by Kenneth Roman

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This...