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It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition...
How do you build the kind of company you've always wanted to work in--one that serves people and the planet while being financially successful, too? What do you do when you believe that business should serve...
It's hard to think about buying a home. Where do you begin? How do you know if you're ready? What forms must you fill out? How can you avoid being taken advantage of? You might even feel that owning a home is...
A good presentation involves effective communication and essential for business success. From training new employees to building rapport with potential clients, the ability to deliver information is a required...
Illustrates how managers can inspire individuals or teams to develop. Sets out guidelines on how to reduce negativity, boost positive feelings and foster enthusiasm and involvement.
The only book that tackles how to manage the human factors and provide leadership before, during, and after catastrophic events provoked by nature, accidents, or acts of violence. The potential damage that can...
However important the magic of wands, brooms, cauldrons, potions, and spells might be to the vivid story telling of [the Harry Potter] books, it is merely incidental to their philosophy of life…. I can’t...
The Everything Online Auctions Book is an inside look at how to buy or sell anything on eBay and other notable online auction sites. Steve Encell, one of the most successful dealers in the field of online auctions,...
For a decade, Work It Out has been at the forefront helping business leaders, managers, and consultants resolve conflict and miscommunication in the workplace. Now this newly revised edition brings current how...
Half a world away from the calm beauty of Puget Sound, there's a lab where Bill Gates's software dreams come true. . . . So begins Guanxi, the compelling on-the-scenes tale of the allure of China today -- and...
Intraregional financial activity in Central America has grown substantially in the past decade, contributing to efficiency and economic development. At the same time, the expansion of activities by regional...
Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. Hesperides Press are republishing these classic works in affordable, high...
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers...
Provides a broad synopsis of recent economic developments in the Middle East and Central Asia region, highlighting common trends and policies among countries in the region, and reviewing prospects and policies...
Lakes are an essential element of some of the world's most popular tourism destinations. However, increased pressure from visitors and the tourism industry as well as from other, sometimes competing, land and...
As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the...
This book provides a detailed guide to the principles and practice of construction contracts. It is written for both students and professionals working in all branches of surveying and construction. Based around...
This report gives the IMF's view of the outlook for Asia, identifies the main risks to growth, and considers the key factors that will influence capital inflows. The REO also hones in on the policy challenges...
The Managerial Moment of Truth explains a powerful new concept that can dramatically improve performance and increase productivity, at no cost, in virtually any company or organization. Developed by organizational...
Why should I do business with you… and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers,...
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